Over the past few years, and the last 12 months in particular, we’ve witnessed a lot of different trends, with an emphasis on continuous of “Infinite” scrolling website design. That said, there’s a quite common opinion that despite the recognition of this sort of website design, this kind of style is obviously not for every site. We tend to anticipate that trends can become more refined over time and when used correctly, can really enhance the value offered by a certain kind of website design. Over each and every consecutive year, new style trends can move to responsive net style, associate degree redoubled stress on video, and formation emotional bonds via storytelling. Here square measure seven of the highest net style trends for 2015.
1. Mobile Friendly “Responsive” Website Design
It is quite well noted that the employment of mobile devices has exploded considerably over the past three years, and most new websites tend to embody mobile-friendly style as a key demand. Responsive websites square measure growing in quality over ‘mobile version’ websites and that we currently see responsive websites as best practice for all of the websites we build.
As website designers and developers gain expertise in mobile-first responsive style approaches, we tend to square measure commencing to see some terribly exciting ideas within the net style trade. Responsive net style can more develop over consecutive year, and can be plenty over simply an answer to the difficulty of optimizing for mobile. we tend to expect to ascertain the employment of card-based style to handle the growing incorporate responsive websites.
2. Make Some Video Content!
The use of video content is currently a massively useful tool for any digital marketer – particularly for anyone interested in running quality social media campaigns. The engagement offered through this kind of video content not only provides you with excellent, engaging content, but is also effective at generating leads directly.
HTML5 permits video to simply load and show on mobile devices, and video suggests that brands will embody storytelling and interactivity natively into the planning of their web site.
3. Storytelling that’s Interactive
There has been plenty of talk in the industry recently concerning the idea of digital selling and the related strategies involved in this. Businesses and digital marketers are wanting to shift focus to the art of storytelling in their sites. Continuous infinite scroll websites have a fantastic narrative quality that works well for storytelling, especially for blogs or websites with an emphasis on strong visual content.
However this is merely the tip of the iceberg in regards to digital storytelling. Interactivity and user immersion can be implemented in your website in a way that will garner an emotional response from the user and will be a key driver of of digital marketing strategies within the next year. though it’s only been around for a very short time, this remains one in of our most favorite items of digital storytelling.
4. Content that’s Long-Form
Numbered lists on BuzzFeed and other sites like it are very trendy for many news and article based sites, however they’re considered to be somewhat of a ‘light’ form of on-line content.
Businesses and content creators can sometimes rely on this form of content as it can be easier to produce. However, real value for your users can come from significantly longer articles. The downside of this is the larger effort required on the part of the content creators. However, when done well, long articles and other larger pieces of content can do incredibly well for a website.
5. Content & Design That’s Easy To Comprehend
The current trend of using simple styles suggests to me that in this day and age, users want their content to be as easy to comprehend as possible. This means legible and intelligible typography, clear navigation, simple colours and great layout.
Simple copywriting with loads of personality can be fantastically impactful for your readers, and allows a straight-forward no-bullshit approach which users appreciate.
This is especially true when you consider the previous point of long-form content and infinite scroll sites. In these examples, you absolutely must have great content that’s easy to digest and designed well. Clean, simple website design is key here, with an emphasis on mobile friendliness and typographic design.
As the years go by, it becomes obvious that web design trends seem more and more focused on the user. From the flashy, yet ineffective websites of the early 2000s, to the simple and clear designs of today, you can clearly see the shift of focus from impressing management to impressing users. Perhaps this is because of the rise of analytics, with web owners becoming increasingly aware of the way users interact with their site?
Ultimately, it’s important for web designers and business owners to pay attention to these trends, as ultimately, it’s for the benefit of their users.